Most failed businesses try to force themselves to learn boring accounting and to become better at managing their money by sheer willpower. But just like a muscle, willpower can be drained. And in a moment of financial stress or bigger than expected expenses they break their own fiscal rules and spend the money they have.

The majority of finance books are terrible. This is not just my own perspective as a professional, but the experience of numerous clients, business owners, and entrepreneurs who come to me frustrated by their inability to get a handle on their finances

Even if these guides succeed in explaining finance concepts and methods in an accessible way people can understand, the information doesn’t give you a practical way of increasing your profits.

The Profit First principle works and doesn't try to change your habits (that is nearly impossible to do). By allocating money to different accounts, and then removing all temptations, your business will become fiscally strong and you will win big with on-the-clock profit distributions.

Essentially, Profit First is a book about cash management, but in reality it’s so much more than that. The perfect accounting hack for busy entrepreneurs who are time-poor and overwhelmed, this is a system that is rooted in human nature and psychology , easy to understand, and perfect for business owners.